This document lists the headline principles shown in Breakthrough Advertising by Eugene M. Schwartz. The copy team is encouraged to refer to these principles when creating new headlines for campaigns.
Breakthrough Advertising Headline Principles
- https://docs.google.com/document/d/14s3f1llN3NNFFohSOgq0XqWFr1PnzYIxxa_DEw8t2Qg/edit?usp=sharing